On December 8, 2016, Microsoft apparently gave up on creating innovative new server software. Instead, it became an insurance company. Perhaps the Chairman spent too much time with Mr. Buffett, hearing about the great profits in insurance?
On December 8, 2016, Microsoft announced in a badly written, poorly thought out blog post that it was extending support for both WS2008 and SQL Server 2008 for another 6 full years, until 2026. This post was authored by Mark Jewett, Senior Director of Cloud Platform Marketing, and Tiffany Wissner, Senior Director of Data Platform Marketing at Microsoft. "[Premium Assurance] helps you continue to meet compliance requirements and ensure security on systems you aren't ready to update," wrote Jewett and Wissner. The catch:
I’m not a fan of insurance - I don’t like being worth more dead than alive. Life insurance, from my perspective, is a bet against yourself. The new Microsoft insurance scheme is a bet against innovation. Now, every inertia-driven ISV and IT organization can tell its customers running on servers that are already 8 years old: what you have is what you get - for the next decade. In other words, I have more important stuff to do. Not impressive.
Despite Microsoft’s claims that it helps its partners and customers move forward, move to the cloud, use containers and unlock new platforms like Hololens, the insurance business is proof that it is stuck in the past. All Microsoft's innovative and new technology runs only on the newest versions of its software. Not every customer is going to be fooled into the insurance plan. Many are likely to see through it.
The bottom line is that if you want to be the leader in any business, you need to innovate or your business will be disrupted by new entrants with new technology. In 2026, you had better not be running on WS2008 or SQL 2008 (which will be a doddering 18 years old by then). The original coders of those systems will likely be retired and enjoying their pensions by then.
"Application owners have highly customized applications that are no longer supported by the original ISV and sitting on out of warranty hardware in EOL 2003 Win Server Operating Systems. AppZero gives them an opportunity, the only option, to resolve 2 out of 3 of these compliance issues without completely changing their applications; the AppZero tool is awesome."
Amit Kapoor - Windows Support at GAP-HCL