ISV Use Case for Software Vendors -- Sales Cycle

Purpose and intended audience:

Your company’s product is software.  Revenue comes from selling software, not from demoing it or from proving the concept.  But reality requires that before you can realize any revenue, you must first do the labor-intensive, revenue-free work that is the proof of concept (PoC) and the less-demanding, but more frequently required, demo. 

This paper introduces the ways AppZero can strip the labor required to configure and implement your PoCs and demos – whether on site or in the cloud.  Resulting business gains include:

• Reduce the time it takes to configure PoCs and demos from hours and days, to minutes
• Increase the quality of PoCs and demos by eliminating configuration errors
• Speed the sales cycle cutting time from initial demo to purchase order

The intended audience for this paper is anyone responsible for generating software sales revenue, supporting a software sales cycle, or implementing software for a customer.  Independent software vendor (ISV) sales, professional services, and sales engineers will be particularly interested in how AppZero software can directly impact the sales cycle, while IT professionals will find advantages in the time saved throughout the product lifecycle. ( A companion technical drill down paper is available.)

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