How would an ISV exploit VAA simplicity in customer-facing engagements?

The VAA can be copied onto an SE’s portable allowing him/(less often) her to have many copies on one device.  The application can be moved to a customer data center where it runs instantly, and of course, we can move it to the cloud.  This approach lets you run apps instantly for PoCs, demos … or if someone wants you to run a trial in their own data center, it saves you from having to worry about configurations in a different environment.  Instead, just provide your customer with a VAA and your application runs instantly without installation.